PUBLIC RELATIONS + SOCIAL MEDIA + MARKETING

public relations + social media + marketing

PUBLIC RELATIONS + SOCIAL MEDIA + MARKETING

Who we are

boutique public relations, social media & marketing firm

J. Lauren is a leading West Coast boutique PR, social media and marketing firm specializing in luxury and lifestyle brands. We cater to building brands and bringing awareness to companies and products in the hospitality, restaurant, luxury residential, commercial, lifestyle, entertainment, fashion and consumer product industries.

At J. Lauren we aren’t your typical agency. Our 360 degree approach to executing innovative campaigns, building brands and securing unparalleled awareness is guaranteed to secure a strong foothold in the market for our clients. We treat each client as if they are our only client. We operate as an in-house marketing team, getting to know every aspect of the business in order to develop solutions that positively impact the brand.

We are of the philosophy that public relations and marketing must be meaningful, impactful and quantifiable. Our clients have come to highly value this philosophy primarily because they are able to directly attribute bottom-line success to our initiatives. Our team is constantly evaluating milestones, analyzing what impact marketing and PR efforts have on the brand and determining the client’s return on investment.

At J. Lauren, we pride ourselves on vision and versatility.

what's new

Welcome to PV, Blanco Reserva! Sam Fox Debuts his Elevated Evolution of the Popular Tacos & Tequila Brand Dec. 13

what's happening now

Today's @mansionglobal Listing of the Day is by @christopherhomes! With panoramic views of the Las Vegas Strip, the $9.6 million luxury new build features a contemporary open floor plan, glass walls that frame the open views and private courtyards along with a pool, a fire pit, a putting green, an outdoor entertaining area, a wine locker, a wellness room and more. As the largest home at SkyVu, the newest luxury residential neighborhood by Christopher Homes, it defines the pinnacle of opulent living. Check out the story at the link in bio. #ClientLove

@citycenterbishopranch's winter wonderland returns to the Bay Area today with the ribbon-cutting ceremony at the @kristiyamaguchi Holiday Ice Rink! ⛸️ The Olympic gold medalist and figure skating icon will also host exclusive events at the rink this season, offering a rare chance to get up close with one of the world’s most celebrated athletes. #ClientLove

Gather your friends next week for @lafogataaz's exclusive Friendsgiving 5-Course Chef’s Dinner at 6 p.m. on Thursday, Nov. 21, at @thescottsdaleresort. Inspired by the beloved sitcom "Friends," this intimate evening features a creative menu celebrating iconic moments from the show. Guests will savor dishes like Monica’s Thanksgiving Feast, featuring crispy duck confit with caramelized root vegetables and cranberry gastrique, and Rachel’s Trifle reimagined with mascarpone cream, fresh raspberries, sponge cake and pistachio crumble. Each course is paired with a curated wine selection. Reservations are limited – book your spot today! #ClientLove

Big News: RED Development is unveiling its plans for the future of @biltmorefashionpark, Arizona’s first luxury outdoor shopping and dining destination after acquiring full ownership of the iconic landmark with a new mixed-use development and design revitalization. The redevelopment will enhance the prestigious corner of 24th Street and Camelback by creating a vibrant mixed-use destination that will feature new residential offerings, upscale hotel accommodations and state-of-the-art office space. Alongside the revitalization is a lineup of exciting new openings: 👓 @warbyparker is bringing its stylish eyeglasses, sunglasses & more in March 2025 🤵‍♂️ @apextailoringstudio, a luxury tailoring and custom suit boutique, will make its Valley debut in December 🧢 @pillarathletics, where athletic meets aesthetic with signature activewear and leisurewear, is opening its first brick-and-mortar location this week 👔 @rye51 is relocating its high-end menswear selections to a new store between Tumi and Soma opening today!

Planning a bachelorette, birthday, or just a luxurious escape with your best friends? From thrilling heli-skiing and horseback riding to curated wildlife safaris and private whiskey tastings, @Amangani is your luxurious home base for group adventures and bonding. Choose from stunning suites or hillside homes, perfect for unwinding after exploring Grand Teton and Yellowstone. Home to a world-class spa that offers a myriad of relaxing and rejuvenating experiences, guests can also rest assured that they’ll find everything they need to unwind and recharge after a long day of discovery. Reconnect with friends in an unforgettable setting, where nature meets luxury, year-round.

Returning this weekend, uncover Frank Lloyd Wright's winter home & desert laboratory at a discounted rate during Taliesin West's biannual Discovery Day event on Saturday, Nov. 9, from 10 a.m. - 4 p.m. Tickets are still available and for just $5, guests can explore this World Heritage Site at their own pace while diving into the world of architecture through interactive demonstrations, performances and hands-on crafts. Limited spots are available -- visit the @wrighttaliesin website to book a ticket! #ClientLove

How We Work

J. Lauren is highly regarded as a leader in the public relations and marketing arena.

We do not subscribe to the belief that “all PR is good PR.” Without a clear and defined purpose, there is no measure of success. Our clients rely on our team for brand strategies and marketing solutions that display proven results. We are tactical, trustworthy, professional and above all, accountable. The most widely held compliment from our clients is that we constantly exceed expectations when it comes to editorial placement and generating awareness.

Attaining quantifiable results and client satisfaction are paramount to the success and reputation of our firm. We defy convention, signal new directions and embrace the new and unique.

Public Relations

J. Lauren delivers targeted, comprehensive and effective public relations campaigns that heighten consumer awareness and media recognition for our clients’ brands and products.

Our strong media relationships extend locally, regionally and nationally in order to bring our clients the exposure they deserve. We take pride in a deep understanding of the outlets we are pitching and the credibility and trust we hold with major news organizations in the world of print, broadcast, radio and online media. It is through these relationships that we understand what reporters, editors, producers and influencers are looking for and how best to reach them.

From unique story angles to strategic partnerships, our creativity and extensive experience ensures that we reach consumers in an engaging, experiential and meaningful way. Our targeted approach is what drives our clients to place their trust in us.

social media

Social Media is one of the most effective marketing tools today that allows a brand to engage, interact and educate its target audience with real-time conversations that deliver proven results.

At J. Lauren, we specialize in creating effective channel-specific strategies for our clients, which are designed to organically enhance engagement across networks with key messaging, compelling content and targeted interaction. Likewise, we create and execute external influencer marketing campaigns that align with a brand’s demographic and overall goals, whether it be to grow authentic online awareness, boost social media followings or drive physical traffic and sales.

J. Lauren also provides detailed analytics and reporting for measurable results that cover a variety of metrics including brand sentiment, follower growth, engagement, demographic, location, what’s working and most importantly, what’s not. These reports contain crucial insight into the strategy’s effectiveness allowing our firm to stay at the forefront of the industry and remain flexible in order to adjust a campaign to continuously meet a client’s evolving needs.

marketing

Today more than ever, brands are no longer defined by traditional means. With extensive brand building expertise, J. Lauren is positioned to assist companies in evaluating and realizing growth opportunities through creative strategies that display proven results.

We work with our clients to align marketing strategy with business strategy in order to engage consumers, influence prospects and inspire upward movement. Our tactics enable our clients to compete more effectively, grow market share and build loyalty with the consumers most critical to their success.

Digital marketing is now the most widely used form of marketing, surpassing print, TV and radio combined in 2019. J. Lauren helps clients navigate the ever-expanding digital world with an approach that is incremental and data-driven with a paramount focus on measurable results. Our digital team recommends the best mix of paid social advertising, search engine marketing and search engine optimization to complement overall campaign efforts and help achieve business goals.

We offer key insights and strategies that empower a brand to tell the right story, to the right people, at the right time.

Who We Do it for & What They Say

From major national brands to local companies on the rise, J. Lauren has worked with some of the biggest names in the hospitality, restaurant, lifestyle, luxury residential, commercial, fashion, entertainment and consumer product industries.

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WHAT THEY SAY

“Let’s cut to the chase – Jan and her team simply know how to get the job done and they do it well, consistently exceeding all expectations. In the two years of working together, we have seen tremendous growth and much acclaim for our restaurants in Arizona. We rely on J. Lauren PR for their strategic insight and sharp guidance as they truly have a grasp on the pulse of the market. I appreciate the partnership that we’ve built so far, especially the collaborative efforts to reach our business goals.”

– Scott Conant, James Beard Award Winning Chef and owner of SC Culinary (Photo Credit: Courtesy of SC Culinary)

“J. Lauren has been a great partner for the Frank Lloyd Wright Foundation as we share the Wright legacy with new audiences around the world. In July of 2019, eight Wright sites, including our two sites Taliesin and Taliesin West, were inscribed on UNESCO’s World Heritage list, an event of global significance. Jan and her team were more than up for the task of immediately activating our media plan with outlets around the world, earning close to 150 editorial hits worldwide with an online readership of 3.73 billion. J. Lauren has proven to be professional, effective and always a pleasure to work with. But, most importantly to me, working for a nonprofit, Jan embraces and embodies the mission of the Frank Lloyd Wright Foundation, and that passion is conveyed through our PR work and shows up in the press we receive and the relationships we develop. That is a priceless quality that exceeds my expectations time and again.”

— Jeff Goodman, VP of Communications & Partnerships for the Frank Lloyd Wright Foundation (Photo Credit: Jill Richards)

“Jan and her team are one of the few agencies that move at a speed beyond the Fox Restaurant Concepts marketing team. We work fast, Jan works faster. Additionally, J Lauren’s understanding of a standard of excellence is compared to none. When it comes to restaurant and hospitality public relations and positioning strategy, J Lauren is hard to beat. I don’t use the term “exceptional” very often, but Jan and her team are an exceptional partner who always over deliver.”

– Anita Walker, Vice President of Marketing for Fox Restaurant Concepts (Photo Credit: Courtesy of Fox Restaurant Concepts)

“We have worked with Jan and the entire J. Lauren Team for the past three years on our brand new and very unique hotel concept called Ambiente, A Landscape Hotel. Jan and her team loved our unique vision from the very first meeting, captured the essence of the passion we had been pouring into this property for two years and crafted a perfectly tailored marketing plan that was nothing short of perfection! We have been featured in dozens of local, national and international media outlets that are the epitome of success in the hospitality industry. I literally cannot recommend J. Lauren and her impressive, talented group of professionals enough!”

-Jennifer May, Owner & Developer of Ambiente, A Landscape Hotel (Photo Credit: Ambiente, A Landscape Hotel)

“We have worked with J. Lauren for more than a decade on The Ritz-Carlton Residences, Paradise Valley, and most recently, FENDI Private Residences. The team has a unique understanding of how public relations and social media are part of the overall strategy to market luxury real estate and how these efforts must ultimately lead to qualified traffic and sales. They are very adept at working to craft the most effective message for the market that proves successful time and time again.”

— Brendan Mann, The Solvere Group (Photo Credit: Heather Mann)

"Throughout my career in the hospitality business I have worked with several different PR firms from different markets and of different sizes. None have come even close to the level of execution, professionalism and efficacy that J Lauren offers. Through their hard work, dedication and relationships, they have been instrumental in growing my company."

– Skyler Reeves, proprietor of Vivili Hospitality Group. (Photo Credit: Courtesy of Vivili Hospitality Group)

“Over the years, I have worked with Jan Bracamonte and the J. Lauren PR team on a number of real estate development projects throughout Northern California. Most recently, I reengaged with the J. Lauren team to develop and execute strategic PR plan for Bishop Ranch in San Ramon, CA. Their deliberate, creative and out-of-the box approach provided a results-oriented campaign for our company. J Lauren’s experience, relationships and specialty in PR and Marketing for the real estate industry has increased our exposure and contributed to evolving the perception of a long standing, established brand. J. Lauren seamlessly became an extension of our team; we could not have selected a better PR partner for Bishop Ranch.”

- Julie Lovett, Vice President of Marketing for Bishop Ranch and Sunset Development Company (Photo Credit: Courtesy of Sunset Development Company)

“Through J. Lauren’s smart PR strategy, creative campaigns and strong relationships, they have elevated the awareness for CityScape Phoenix and its retailers to a whole new level. Now, it seems, you can’t go a day without some mention of the property in print, online or TV. J. Lauren is truly an extension of our team and we appreciate their results-minded approach as much as our retailers do.”

— Robyn Young, RED Development (Photo Credit: Darrylee Cohen)

“J Lauren simply delivers. We’ve had the fortune and pleasure of working with J. Lauren since the hotel opened in 2012. From day one, they have been tremendous communicators, incredibly diligent and passionate to deliver results. There is no question we have and continue to see the positive impact J. Lauren’s efforts bring to our property by way of media attention and PR, both locally and nationally. The team at J. Lauren is a pleasure to work with, a group we are proud to call partners.”

-Marty Bertone, Director of Sales & Marketing for Kimpton Hotel Palomar Phoenix (Photo Credit: Kimpton Hotel Palomar Phoenix)

“J. Lauren is professional, results oriented and truly cares about her clients success. Jan and her team are a pleasure to work with and been integral to our team’s success. They consistently deliver and can be relied upon to move the PR needle.”

-Matt Altman, Co-Founder and CEO of Sportiqe (Photo Credit: Sportiqe)

“We began our work with J. Lauren on our 7180 Optima Kierland luxury condominium development in Scottsdale and have been very impressed with the entire team. They have created and executed a tremendously successful media program for our new development, and continue to do so. Not only are they a pleasure to work with but their level of professionalism, industry knowledge and responsiveness are exceptional.”

– Ali Burnham, Marketing Director for Optima, Inc (Photo credit: Optima)

“Working with J. Lauren has reinvigorated me in regards to my excitement for my own business. They have a fresh perspective and never seems to run out of new ideas that make me rethink promotion and marketing. Jan has become a wonderful sounding board and integral part in thinking about what our company was, is and has yet to become.”

— Jeremy Smith, Central Arizona Supply (Photo Credit: Darrylee Cohen)

“I was impressed by the professional, capable work of J. Lauren in representing my projects in Scottsdale. Their dedication to developing my presence in a new market was invaluable to the success of my restaurants.”

— Chef Jose Garces, Iron Chef and James Beard Award Winner (Photo Credit: Darrylee Cohen)

“We are thrilled with the services J. Lauren PR has provided and enjoy the collaboration, creative ideas and overall execution to drive awareness about Omni Scottsdale Resort and Spa at Montelucia on a local, national and international level. Your professionalism and partnership are top notch.”

- Frank Ashmore, Area Managing Director and General Manager, Omni Scottsdale Resort and Spa at Montelucia (Photo Credit: Omni Montelucia)

“J. Lauren’s enthusiasm for seeking out new PR opportunities to create awareness, engagement, reach and also connect with our audiences across different platforms is contagious. They really helped strengthen the marketing voice for The San Francisco Shipyard and made long-lasting connections in the Bayview neighborhood and City of San Francisco as a whole. Jan’s unflagging drive and attention to detail makes her a star that you want on your side. Best of all, she has a great attitude towards her projects and never hesitates to go the extra mile or take on more tasks for her clients. J. Lauren gave our team peace of mind with our PR and digital media efforts – we also knew they would follow through and deliver on anything we asked of them. It is with great confidence and appreciation for J. Lauren, that I recommend them to any company in need of a stellar PR team.”

— Jackie Spear, Senior Marketing Manager at FivePoint (Photo Credit: J. Lauren PR)

“I have worked with Jan Bracamonte on a zillion projects. She is extraordinarily creative, well organized and resourceful. Jan has always exceeded our expectations in every way.”

— Simon Doonan, Creative Ambassador-at-Large for Barneys New York (Photo Credit: Darrylee Cohen)

“Jan Bracamonte of J. Lauren PR is incredibly in tune with her clients. Since partnering with her to launch our Scottsdale store, our team has found her to be savvy, smart, dependable and honest. She is an exceptional publicist and an invaluable resource who we have turned to again and again.”

— Fiona Zeman, US PR & Marketing Guardian, Ted Baker London (Photo Credit: Darrylee Cohen)

“J. Lauren has an incredibly in depth knowledge base across a broad range of business types ranging from real estate to retail to hospitality. Jan and her team are extremely passionate about their work and have proven to be an integral part of our team, contributing immensely to our successes over the past several years.”

— David Sotolov, iStar (Photo Credit: Darrylee Cohen)